The Gap Between Where You Are and Where You Need to Be

I say it all the time.

"There's no lack of resources, only a lack of resourcefulness."

I believe it. I've lived it. I've watched leaders transform impossible situations into breakthrough moments by getting creative, leveraging what they had, and refusing to accept "we can't" as an answer.

And yet.

There are days when I question my own theory.

Days when I'm staring at a challenge in my own businesses; revenue that's not moving fast enough, a strategy that's not landing, an offer that should be working but isn't...and I think: What if I actually don't have what I need?

What if this time, resourcefulness isn't enough?

What if the gap between where I am and where I need to be is real, not something I can creatively dance my way across?

The Truth About Perseverance

Here's what I've learned after 24 years of leading through uncertainty, building businesses, and coaching leaders who are doing the same:

Perseverance isn't pretending the gap doesn't exist. It's deciding to cross it anyway.

Resourcefulness doesn't mean you never feel under-resourced. It means you refuse to let that feeling stop you.

It means you:

• Ask the question no one else is asking

• Make the connection others overlook

• Try the approach that feels uncomfortable

• Leverage what you do have instead of fixating on what you don't

But here's the part no one talks about: resourcefulness is exhausting.

It requires constant creativity. Constant problem-solving. Constant belief that there's a way forward even when you can't see it yet.

And some days? You just want someone to hand you the resources instead of having to conjure them.

Why Leaders Question Their Own Theories

If you're a leader worth following, you're going to question your own theories.

Not because they're wrong. Because you're human.

Because believing "there's always a way" when the way isn't immediately visible requires faith; in yourself, in the process, in the possibility that the answer exists even if you haven't found it yet.

And faith is hard to sustain when you're tired. When you've tried ten approaches and none of them worked. When the people around you are looking to you for answers and you're not sure you have them.

That's when the theory gets tested.

What Perseverance Actually Looks Like

Perseverance isn't relentless optimism.

It's not "I believe everything will work out!" energy when nothing is working out.

It's quieter than that. Grittier.

It's:

• Trying again after the strategy failed

• Adjusting the approach without abandoning the goal

• Asking for help without feeling like a failure

• Resting without quitting

• Admitting "I don't know how yet" while staying in the arena

Perseverance is the decision to keep solving for the outcome, even when you're questioning whether you have what it takes to get there.

The Question That Changes Everything

When I'm in those moments; questioning my own theory, wondering if resourcefulness is enough, I've learned to ask myself one question:

"What would I tell a leader in my position right now?"

And every single time, the answer is the same:

You don't need more resources. You need to see what you're not seeing yet.

Maybe it's:

• A partnership you haven't considered

• A message you haven't tested

• A conversation you've been avoiding

• A pivot you're resisting because it feels like failure

The answer is there. It's just hidden beneath assumptions, fear, or fatigue.

Resourcefulness isn't about having everything you need. It's about being willing to look for what you're missing.

Why I Still Believe the Theory

Even when I question it. Even when it's hard.

Because I've never, not once, encountered a situation where there was truly no way forward.

There have been situations where:

• The path forward required help I didn't want to ask for

• The solution required letting go of something I wanted to keep

• The answer took longer to find than I had patience for

• The way forward was different than the way I'd planned

But there was always a way.

And every time I found it, I became more convinced: there's no lack of resources. Only a lack of resourcefulness.

The gap between where you are and where you need to be? It's crossable.

Not because it's easy. Because you're capable of finding the way.

What This Means for You

If you're leading revenue at scale and you're feeling under-resourced right now; whether it's budget, time, support, or clarity, I want you to hear this:

The way forward exists. You just haven't seen it yet.

And that's not a failure. It's the work. It's where growth happens.

The work of perseverance isn't certainty. It's the willingness to keep looking, keep adjusting, keep solving...even when you're tired.

Even when you're questioning your own theories.

Because the leaders who win aren't the ones who never doubt. They're the ones who doubt and keep moving anyway.